An exciting collaboration with artist Jonathan Rosen and art exhibition space, W1 Curates. One of Karl Lagerfeld’s favourite artists, Rosen is creating an installation on W1 Curate’s state-of-the-art, 36 screen 3-story LED facade in the heart of London’s Oxford Street. From 24th May till 6th June, Rosen’s iconic pieces titled, I WANT, BIG, DROP and FAMOUS continue his career exploration of human possibility and desire, this time with an emphasis on our universal need to be seen, to be successful, and for many, to be a star. With 65% of Gen Z aspiring to be famous, the artist reflects on society’s current drives, created and fueled by social media and technology.
New York City born Jonathan Rosen is an electrifying, contemporary text-based visual artist. He works with mixed-media collage and interactive digital technologies to examine our language’s ability to “create, question, imagine, empower, divide and destroy”. Using words and everyday objects in the form of mirror and collage, his projects act as a self-discovery tool to unlock the subconscious, making dreams accessible and attainable. His work has been showcased at museums worldwide, with exhibitions for brands, including Bloomingdales, 29ROOMS by Refinery29 and at Super Bowl Miami with exhibits, PLAY by GQ Sport and BE by Pandora Live and music artist, Lizzo and Harry Styles.
Rosen’s collaboration with W1 Curates will display his work to a large London audience. W1 Curates are dedicated to making the high street an extraordinary experience. They believe that masterpieces should be for everyone, not just the privileged few, and are here to change that by bringing powerful art to the people. At the heart of London’s iconic Oxford Street, they have transformed the exterior of the Flannels London Flagship store into an extraordinary public exhibition. Using state-of-the-art technology, they exhibit the best art with digital prowess and unmissable innovation. W1 Curates are proud to be showcasing works from some of the most innovative artists from around the world including David Lachapelle, David Bailey and Michael Craig-Martin. They also continue to support NGOs and charities, raising money through artist collaborations for the NHS, Black Lives Matter and other important organisations and movements. W1 Curates is made up of over 33 million led bulbs forming a 8k permanent art platform.