Midsommar – a celebration of the longest day in the Northern Hemisphere – has been celebrated since the 12th Century. The celebration is a core tradition in Sweden, where the country comes together to dance, share food and of course, drinks.
This summer, Absolut is bringing Midsommar to London with a ten-day festival in partnership with Drink Up London, the team behind London Cocktail Week.
Launching on Thursday 21st June, the longest day of the year, join us for a glorious Swedish-style banquet for only £35, which will include a three-course feast of smorgasbord sharing platters, delicious cocktails and entry to the afterparty.
Last Days of Shoreditch will also be hosting a series of Absolut cocktail masterclasses, Swedish inspired flower crown-making and Absolut bottle upcycling workshops.
Over 100 bars across the city will also be opening their doors, offering guests bespoke Absolut Midsommar cocktails for only £6 throughout the festival.
Check out DrinkUp.London for more event details, participating bars and of course, your free festival pass!