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Dec 6

Win This Festive Season With PUMA’S Giant Advent Calendar In-Store At London Carnaby Street

December 6, 2021 - December 18, 2021

Carnaby Street Christmas Event in London

To pay homage to the newest edition of the Cali trainer family, the ‘Cali Dream’, PUMA will host a human-sized Cali Dream advent calendar at its Carnaby Street Flagship Store in London. Launching on 6th December with 12 prizes up for grabs, one lucky shopper a day will be chosen to open a door during the run-up to Christmas.

Endorsed by singer-songwriter and TikTok sensation Mimi Webb – the Cali Dream campaign is all about #KeepinMeReal and putting two fingers to expectations in a playful rebellion. PUMA and Mimi Webb encourage women to reject societal pressures and embrace their authentic, individual selves in their Cali Dream.

PUMA’s advent calendar will host affirmations, not numbers on its doors in the Cali Dream spirit. This will be the first self-love inspired advent calendar, where you choose a commitment that applies to you to be in with a chance of winning a pair of the Cali Dream, live experiences including tickets to a Mimi Webb concert and many more PUMA special treats.

What’s more, an Instagram prize draw will also be available via PUMA’s Instagram channel @pumasportstyle, so everyone is in with a chance to win with PUMA this festive season. The #KeepinMeReal challenge will enable customers to enter a mega prize draw to win a year’s supply of PUMA footwear. To take part, PUMA is asking entrants to screenshot and share the PUMA ‘add yours’ sticker (to be found at the @pumasportstyle page) across their socials and add in their affirmations. The entries also need to have #KeepinMeReal, and #CaliDream automatically entered into the draw.

Visit the PUMA Store in Carnaby St, London, from the 6th of December for your chance to win or follow @pumasportstyle on Instagram to join the challenge. Don’t want to rely on the prize draw? Cop your Cali Dream today, available on PUMA.com, PUMA stores and select retailers now with retail prices ranging from £80.


December 6, 2021
December 18, 2021
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52-55 Carnaby St, Carnaby, London W1F 9QE
52-55 Carnaby St
London, W1F 9QE
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Wheelchair Accessible


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