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Sep 14

ReDesign Business

September 14, 2020 - September 19, 2020

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ReDesign Business is a pioneering digital programme explores what design and business can learn from each other, launching at London Design Festival 2020 (14–19 September 2020).


Founded by Deborah Rey-Burns’ maverick global speaker-agency Propela, ReDesign Business introduces a packed daily calendar of digital events to LDF, including talks, immersive workshops, panel discussions and fireside chats – and even a nightly sleep lab session to end each day on a restorative note.


This year’s London Design Festival is set to be very different to previous years, and not simply because it will take place against a backdrop of pandemic in a period of mass social transition. At a key moment during the international design calendar, coinciding with the festival, ReDesign Business is an independent online conference that argues for a closer relationship between design and business.


With topics ranging from rebuilding brands after Covid to tapping into the inherent creativity of your inner child; insightful hacks for more equitable business cultures to the need to design for happiness over profit or efficiency, the ReDesign Business programme aims to inform and inspire creative professionals, business leaders and anyone interested in the bold ideas shaping the future.


With 15 talks, 5 workshops, 1 masterclass, 3 networking sessions and 6 Sleep Labs – all over 6 days, £20 gets you an all inclusive ticket.


Talks include:


Co-founder of the critically acclaimed foresight, design and technology studio Superflux, Anab Jain will outline her concept of a more-than-human politics, arguing that we need to bring diverse communities together to collectively imagine the possibility of another world.


Aline Costa, head of culture transformation at Beautiful Corporations, discussing the value and activation of purpose in business with Brompton Bicycle CEO William David Butler-Adams.


Sophie Thomas – the campaigner, designer and chartered waste manager who has advised the likes of Dr Martens, Procter & Gamble and Samsung – offers aspiring circular businesses a toolkit to reduce their environmental impact, drawing on inspiring real-life success stories from the design world.


Entrepreneur Tolu Farinto is a changemaker at the agency Utopia, which aims to rewire business culture towards purpose, inclusion and entrepreneurism. He shows business leaders how small changes can help tackle systemic problems and break down barriers faced by minority groups.


Workshops include:


British inventor and director of The Reinvention of Normal, Dominic Wilcox, will lead a workshop to unleash creativity.


In/Visible Talks, the US design conference for creative professionals, hosts an hour-long hands-on ‘Creative Flow’ session in which attendees will be encouraged to tap into a tactile creative medium – using caffeine and anything else in the kitchen they can find to make a mark.


Richard McVetis, the artist and sculptor known for his beautifully embroidered drawings, invites conference attendees to use the slowness and rhythm of hand-stitching as a route to meditation on time, and an opportunity to clear the mind and take pleasure in making.


In 90 minutes, Mark Adams, head of innovation at VICE Media, gives you the lowdown on rebuilding a brand after Covid.


Rachel Wiingfield, co-founder of SOMA Lab, will explore digital connectivity through a nightly sleep workshop.


September 14, 2020
September 19, 2020
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