MAYFAIR MAISON – pop-up boutique

• The curated pop-up boutique experience presented by Mayfair London will feature iconic catwalk collections, celebrity favourites and limited edition luxury archive pieces from celebrated designers at more than half the price tag.
• Running 14-16 October at 38 Grosvenor Square, one of the last remaining Georgian townhouses on the square, it will be one of the hottest fashion addresses to know about this season.

The space will be transformed into a style mecca with baroque-style decor and a cocktail bar from award-winning rosé wine and gin brand Maison Mirabeau. The Mayfair Maison, a new concept in designer shopping from Mayfair London, will open its doors on Friday,  September, to London’s fashion crowd, just moments away from London’s West End. Stocking hundreds of fashion finds from some of the best British-based luxury designers, the pop-up boutique experience will open at 38 Grosvenor Square for three days helping fashion lovers track down designers’ most iconic pieces, which they will be able to purchase at up to 60 per cent discounts. Showing in one of the last remaining Georgian townhouses in Grosvenor Square, the Mayfair Maison will feature pieces from internationally recognised designers, including HUI SHAN ZHANG, Jenny Packham, J&M Davidson, Malone Souliers, Pringle of Scotland, ROKSANDA, and jewellery designer Stephen Webster amongst others, all coming together for the first time to sell at exclusive prices. Operated by industry experts Showcase, the Mayfair Maison will showcase much-loved ex-catwalk collections, limited edition archive pieces, and timeless designer and celebrity favourite pieces. From Malone Souliers Montana cut-out ankle boots worn by Naomie Harris on the red carpet for £380 to ROKSANDA’s PF19 RAEYA dress worn by Emily Blunt at the Palm Springs International Film Festival in 2019 for £450, shoppers can snap up the most sought-after items from seasons gone by that they can cherish for a lifetime. Also among the expertly curated designer collections are gems such as Stephen Webster’s Lady Stardust Bolt Ring worn by Dua Lipa for the 2019 MTV Europe Music Awards in Seville, Spain, which shoppers could pick up for half the original price. HUISHAN ZHANG’s Mae dress worn by Natalie Imbruglia will be sold at 60 per cent off the original retail price. A Grade II listed townhouse dating back to 1727, 38 Grosvenor Square is a Mayfair icon with Italianate frontage and a grand staircase inside, giving a sense of old-world grandeur. The designer collections will be hung across the historical townhouse, and shoppers will be invited to browse and try on the luxury designs as they wish. Award-winning rosé brand Maison Mirabeau will be serving their signature Dry Rosé Gin alongside rosé wines from the French Riviera for shoppers to indulge in at their on-site cocktail bar. Leading British designer Jenny Packham said: “Mayfair Maison is a fantastic idea for shoppers and designers alike. We get to curate a collection of our favourite items for sale whilst shoppers can find one-off pieces from a wonderful range of Mayfair designers in one place. It’s a special event for us, and we can’t wait to see it all come together.” The experience will run from 9 am-8 pm on Friday 14 October, 10 am-8 pm on Saturday 15 October, and 10am – 5pm on Sunday 16 October. To find out more about The Mayfair Maison and book your free ticket, visit www.mayfairldn.com/mayfairmaison or follow on Instagram @mayfair_ldn #LetsMayfair #MayfairMaison