- This event has passed.
Infinite Farm
July 20, 2024
Event Navigation
McCain is bringing the farm to the city with a free immersive infinity room experience coming today to London.
McCain’s Infinite Farm at the iconic Ely’s Yard at the Truman Brewery begins with a stroll up a soil path, bordered by colourful and vibrant wildflowers leading to a stylised mirrored cube. As attendees make their way into the cube, they will step through McCain’s freezer door, unleashing the Infinite Farm within.
Whilst the exterior reflects the urban and bustling Shoreditch area, the juxtaposing interior showcases the visual illusion of an infinite farm, filled with potato plants, wildflowers and insects – all created by a paper artisan. The space will also feature an everchanging sky and voiceover from a major Hollywood star and celebrity farmer (yet to be revealed…!). Plus, those who participate in the sensory experience will of course walk away with some freshly cooked chips.
The Infinite Farm is part of McCain’s “Let’s All Chip In” campaign, highlighting the brand’s journey to support the farmers it partners with, in implementing regenerative agricultural practices across 100% of its potato acreage by 2030.
So, when Brits eat McCain chips, they are supporting McCain’s move to regenerative farming. To find out more about McCain’s Let’s All Chip in campaign, visit McCain.co.uk/sustainability.
Responses