Old El Paso™ is calling fajita fans across the capital to take part in a new challenge that requires ball skills, a strong jump, and a very steady hand – the Slam Dunk #MessFreeChallenge.
The pop-up billboard complete with basketball hoop hits Westfield Stratford City for one day only on 28th July. From 11:30am until 7:30pm, all budding LeBron’s have to do is grab a FREE Old El Paso Tortilla Pocket™ and show off their best slam dunk – all while keeping the delicious wrap intact (made easier by its revolutionary sealed bottom!).
Not only is the challenge a super fun test of skill, more importantly it’s a force for good. Every dunk scored will allow Old El Paso™ to donate 10 Mexican meal products* to FareShare[i], the UK’s largest charity fighting hunger and food waste, and fans can further double the donations* by sharing their dunk cam moments on Instagram with the #MessFreeChallenge hashtag. Fans who cannot be at Westfield can also share their own challenges from their homes and local courts any of which will be eligible for 10 donations* from Old El Paso. Through the initiative, the brand is hoping to donate over 35,000 products to organisations including those supporting families.
Free fajitas and bragging rights – what’s not to like? OR take on the challenge at home and post your slam dunk on social media tagging @oldelpasoUK with #MessFreeChallenge.