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Digital Marketing Workshop
March 11, 2019 @ 10:00 AM - March 12, 2019 @ 4:00 PM
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Want your business to grow with online marketing? Or learn digital marketing as a skill? Well you have come to the right place. Introducing the FREE 2 day workshop in Braintree will give you a practical understanding of key Digital Marketing tools and techniques.
Who should attend?
– Established businesses based in the Essex Local Authority area.
– Start-up businesses registered for less than one year that are based in the Essex Local Authority area.
– Individuals looking to start up their own business.
Workshop Content: Day 1
Introduction to the Digital Marketing Landscape
– An overview of the media available in the digital landscape.
– Using Facebook for B2C and B2B marketing.
– Using Twitter, YouTube and Instagram effectively.
– The essentials of utilising Linked In effectively.
– Selecting the best social media that aligns your products, markets and budget.
– Integrating social media into day-to-day processes for your business.
Workshop Content: Day 2
Improving your Digital Marketing Performance
– Creating a Digital Marketing Strategy for your business.
– Understanding the real-time and high speed cycles of digital marketing.
– Utilising SEO effectively.
– The power of digital advertising and Google Adwords.
– Planning key digital channels, key messages and resource allocation.
– Summarising the learning and activities into a concise “Digital Marketing Strategy” for your business.
General Information
This workshop is being run by First Ascent Ltd and Enterprise Support Alliance Ltd on behalf of the South East Business Boost programme and is free of charge to eligible businesses and individuals.
If you are unable to attend both days, or would like to attend one day only, please contact: +44 1702 417765 and we can arrange this for you.
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