FITZROVIA QUARTER TO LIGHT UP ON 12TH NOVEMBER

Fitzrovia Quarter’s Christmas light installation will illuminate the streets of the Quarter for the festive season on Thursday 12th November through to the New Year. A brand new giant illuminated red heart light installation by contemporary artist Claire Luxton titled ‘Love is in the Air Reprise’ will provide a warming backdrop for late-night shopping and Christmas get-togethers bringing family, friends and people together. To celebrate the launch XO Chocolate will be giving away 100 free hot chocolates on the 12th November for visitors to enjoy whilst viewing the Christmas light installation. From 12th November, brands across the destination will also be offering over 30 special events, free activations, exclusive offers and seasonal promotions.

Bringing to life Claire Luxton’s portrait ‘Love is in the Air’ with the expertise of MTArt agency, the heart will float above Little Portland Street (at the Great Titchfield Street end). Designed to create a moment of unexpected surprise and wonder in the West End, the installation represents all kinds of love bringing together family, friends and the people we choose to share our lives with.

Claire Luxton says: “I wanted the installation to become a place where people could pause, gather and create a memory together, whether that’s a family photograph, a moment with friends, or simply stopping to take it all in. There is something really joyful about taking an artwork that began as a portrait and turning it into something people can physically experience and interact with. I hope Love Is in the Air Reprise creates one of those little moments of magic where people look up, smile, and feel connected to the people around them.”

Fitzrovia Quarter’s unique festive atmosphere is brought to life not only by this installation but also through its mix of shopping, dining, wellness spots and luxury hotels. Visitors can discover fashion must-haves and gifting ideas from both new and established brands including The Mandrake, The London EDITION, The Social, ROVI, Faros, Fred Bakery, Lokal, XO Chocolate, JETSET, LAPO, Arlettie, IBRAAZ, Gibson Garage and more.

Fitzrovia Quarter Festive Edit programme:

To mark the illumination of ‘Love is in the Air Reprise’ from Thursday 12th November, visitors to Fitzrovia Quarter can enjoy special launch-evening treats alongside a full calendar of festive shopping, dining and seasonal experiences across the neighbourhood:

• XO Chocolate: Offering 100 complimentary hot chocolates between 5:30pm and 6:30pm on Thursday 12th November at 35 Riding House Street. To redeem, visitors simply follow XO Chocolate on Instagram and visit the shop during the promotional hour. Available to the first 100 visitors on a first-come, first-served basis while stocks last.
• KEF Presents – Play It Again (A Christmas Preview Event): 12th November, 7:00pm – 9:00pm. KEF Music Gallery will be transformed for an intimate festive evening of music, discovery and gifting with drinks and light bites. Free entry, book here. 
• Time & Tide: An all-day French Watch showcase event on 5th December featuring 12 French microbrands throughout the day (ticket link launching 4th November).
• The London EDITION: Festive dining, live music and seasonal cocktail serves across the hotel. Berners Tavern hosts its ‘Festive Feast’ sharing menu (1st November – 21st December) and an indulgent Christmas Day service, alongside ‘Live at Berners’ candlelit supper club evenings with a house string quartet playing festive favourites on 27th November and 11th December. The Lobby Bar introduces exclusive winter serves including the Woodford Mulled Wine Bellini, Rum Alexander and Spiced Curd Martini, with gift experience vouchers available for Berners Tavern and Punch Room. Book here.
• The Newman: Offering complete seasonal escapes, dining and New Year parties in the heart of Fitzrovia. Brasserie Angelica hosts festive menus (1st – 24th December), a dedicated Christmas Day lunch and New Year’s Eve dining. Gambit Bar hosts an electric New Year’s Eve party from 9:00pm – 3:00am with live music and crafted cocktails, alongside festive overnight packages including ‘A Newman Christmas’ and the ‘New Year, Newman’ stay complete with chilled Rathfinny English sparkling wine. Book here.
• DAMU at The Mandrake (12th November 2026 – 6th January 2027): Exclusive festive wellness packages including complimentary 30-minute Advanced Skin consultations with a gifted signature eye mask (worth £85) with any first BBL HEROic or MOXI treatment; an in-store gift voucher promotion offering an extra £50 credit when purchasing a £300 voucher; and discounted bookings for ‘The Winter Ritual’ featuring mineral-rich mud caves and 60-minute candle-oil massages (£290 for one, £520 for two).
• WALDOR Clinic: Festive skincare offers including the Korean HydraGlass™ facial combined with advanced AI Skin Analysis for £145 (worth £295, promo code: 150OFF), plus 10% back in account credit on all WALDOR gift card purchases.
• JETSET Pilates: Holiday fitness promotions including class pack sales (buy 5 get 1 free for £165, buy 10 get 2 free for £315, or buy 20 get 4 free for £595) alongside a Holiday Gift Bundle for £169 (worth £262) featuring 5 classes, a guest pass, water bottle, towel, accessories and limited-edition holiday grip socks.
• Sun Kyeong: £30 off your first energy treatment.
• VELLIO Health: £100 off all comprehensive health assessments throughout the festive period.
• TA Sports Therapy: 25% off 2-hour sports therapy sessions via tasportstherapy.as.me.
• LAPO: 75-minute treatment for £250 available throughout 1st-31st December 2026.
• Pontone Gallery: Group exhibition running from 5th November to 12th December 2026 featuring works across three gallery levels: Group Show ‘Miami Warm Up in London’ (Gallery Front), Chris Rivers ‘Legends in Higher Places’ (Gallery Back), and Sam Jackson ‘What Remains of Her’ (Lower Ground). Private View takes place on 5th November, 6:00pm – 8:00pm.
• Kaffeine: Latte Art Group Classes on Thursday 26th November and Thursday 10th December at Kaffeine Eastcastle Street. Available for up to 6 people, book here.
• The Social: 12th December, 4:00pm – 3:00am. A full day of festivities right in the middle of Central London with 5 live acts, nearly a dozen DJs, a quiz from 101 Part Time Jobs, raffle full of records, books and bar tabs, plus mulled wine, mince pies and club night all in support of charities.
• Festive Dining Across The Quarter: Seasonal menus and festive dishes across neighbourhood favourites including Naroon and Kin, plus a dedicated English sparkling wine dinner with Rathfinny at Aces Food Craft.