BERO, the premium non-alcoholic beer brand created by Tom Holland, is inviting Londoners to serve up summer in style at an exclusive pop-up in the heart of Covent Garden, taking place Saturday 12th – Sunday 13th July. Powered by Shopify – the commerce platform that’s helping BERO bring their bold
To celebrate the Wimbledon weekend in iconic British fashion, BERO is giving away a free tote bag and surprise item completely free to the first 100 fans through the door – but they’ll need to act fast before supplies run out.
Located right next to the Covent Garden screens airing the Wimbledon final matches, the BERO x Shopify pop-up is the ultimate destination for those looking to soak up the tennis club atmosphere without a Centre Court ticket.
Visitors can sip on chilled cans of BERO’s expertly brewed, full-flavour non-alcoholic beer inside the activation space, browse limited-edition merch, and enjoy a tennis-inspired lifestyle takeover curated for fans of great taste and a balanced lifestyle.
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