From 16th February to 3rd March, Hamleys’ flagship Regent Street store will be transformed into a giant playground of fun for the whole family to enjoy this Spring half term.
Celebrating some of this year’s biggest movie releases, kids can meet Emmett, Wildstyle and General Mayhem from The LEGO Movie 2, and join in with the Hamleys’ LEGO Building Workshops, where toy prizes will be awarded to the best builders. Kids can also dress up as a Viking and have their picture taken with Astrid and Hiccup from How to Train Your Dragon: Hidden World.
Other activities will include Scalextric time trial racing with the Hamleys Race Team; the chance for kids to take part in Quidditch Training and a Sorting Hat ceremony; plus, the chance for kids to challenge Hamleys’ Board Game Expert.
Live entertainment will include finger-popping puppet shows, Story Time sessions and LEGO Brick and Fortnite dance sessions. Plus, a daily parade at 4pm through the store, with some of Hamleys’ best-loved characters. Each morning, one lucky family will have the honour of ringing the world-famous Hamleys bell during the Grand Opening Ceremony.
There will also be an array of further competitions and prize giveaways taking place in store over the two weeks:
• Take a picture with LEGO Hagrid or the Undesirable Poster in Harry Potter’s Wizarding World and post on Instagram using #Hamleys for the chance to win £250 worth of Harry Potter toys
• Dress up and pose for a photo in the life-size Barbie Toy Box and post on Instagram using #Hamleys for the chance to win a signature Barbie doll
• Take pictures in the L.O.L. Surprise! photo booth on Saturday 23rd February
• Take a picture with How to Train You Dragon characters Astrid and Hiccup, post on Instagram using #Hamleys and #HiddenWorld for the chance to win the entire Playmobil How to Train Your Dragon toy range
• Take pictures with characters from The LEGO Movie 2 and post on Instagram using #Hamleys and #LEGOMovie2 to win the entire The LEGO Movie 2 toy range
• Take a picture in the How To Train Your Dragon movie scene and receive a free picture in a branded frame and a free Viking helmet
With thousands of new toys arriving every day, including LEGO Movie 2, L.O.L Surprise!, Fortnite, Harry Potter, How to Train Your Dragon: Hidden World and much, much more, Hamleys has plenty to keep the kids entertained this half term.
Half term fun at Hamleys Regent Street runs from Saturday 16th February through to Sunday 3rd March. Fun-seeking kids and families should check www.hamleys.com/explore or the Hamleys Facebook page for a full timetable of the daily Spring half term activities happening in store.