From 14 June 2021, CAMPARI has joined forces with the Affordable Art Fair to launch Art Without Walls, the UK’s largest outdoor art gallery – covering the streets of East London for two weeks, with vibrant art to support artists, independent galleries and inspire the nation.
Curated by Will Ramsay, founder of the Affordable Art Fair, the public is invited to experience the outdoor gallery, which has been designed to inspire the nation’s creative passions and breathe life back into the city.
After a year of gallery closures that hit artists and galleries hard and cut the country off from a source of creative inspiration, CAMPARI and the Affordable Art Fair are repurposing space across London that would normally house adverts to exhibit original artwork from independent galleries across the country.
All artwork will be available to buy via a QR link, which will take you directly to the Art Without Walls collection on the Affordable Art Fair site – with 100% of the proceeds going to the art industry.
By combining digital screens, posters and projections in high footfall locations, the gallery will generate the same amount of exposure per artwork as if it were hanging in the Tate Modern – the UK’s most popular cultural destination – for a week.1
To experience the artwork in person, you can head down to Shoreditch, where the gallery trail will feature for two weeks from 14th June. Five bars in the area will be part of the trail, where you can enjoy a CAMPARI G& T or Negroni while admiring the artwork.
Nick Williamson, Marketing Director at Campari Group UK, said: “As a brand with a deep-rooted affiliation with the creative world for more than 160 years, we wanted to use our platform to support artists and independent galleries pushing the boundaries; of creativity in the UK.”
To buy a piece you like from the gallery or be inspired, capture the QR link featured on the piece of art or visit https://affordableartfair.com/campaigns/campari-art-without-walls.