Added Dimension
Added Dimension adds another dimension to your event.
We bring individual ideas to life, expertly managing your event from the initial creative response to the very last detail. We’re independent, fresh and innovative in our approach and we always keep your brand
and personality at the heart of the event.
Our experienced and friendly team, led by Directors Anthony Daniel and Edwina Dowling, is committed to super-serving our clients, delivering results that never disappoint
Our experience includes but is not limited to conferences, launches, ceremonies and parties.
Added Dimension® Events Limited
12 Spice Court
Plantation Wharf
Battersea
London, SW11 3UE
Call +44 (0)20 7978 7400
Fax +44 (0)20 7978 7447
events@addeddimension.co.uk
For employment opportunities please email
careers@addeddimension.co.uk
website : www.addeddimension.co.uk
Registered at the above address in England No. 3108476
Adelphi Theatre painted black for latest show
The Adelphi Theatre is one of the most popular and well-known theatres in London’s West End but it recently became the subject of some criticism after it was painted black to promote its new show Love Never Dies.
Andrew Lloyd Webber, who owns the Adelphi Theatre, came under fire for painting the exterior of the theatre in black gloss paint before permission was received from Westminster Council.
The council’s report said: “The works have changed the character and appearance of the theatre and harmed its special architectural and historic interest, and also the Covent Garden conservation area’s character and appearance,”
Although one of their planning officers said the damage was “unacceptable” it looks like the matter has been settled on the basis that the appearance of the theatre will be restored to its former appearance after the show has ended.
The current Adelphi Theatre was originally designed by Ernest Runtz who designed the theatre to be decorated in a modernist 1930s art-deco style with cream tiles and was notable at the time for its complete lack of curves in the design; it is mostly straight lines and angles.
What we know today at the Adelphi Theatre was opened in December 1930 with the musical Evergreen and went on to run various musical and comedy shows. Some of the longer running shows include the musical comedy Me and My Girl which ran for almost eight years after opening in 1985. The Broadway classic Chicago was also well received by audiences and ran from 1997 until 2005. The musicals Evita and Joseph and the Amazing Technicolour Dreamcoat also graced the stage at the Adelphi before the new show, Love Never Dies, opened earlier this year.
The Adelphi was threatened by demolition in the 1960s when developers wanted to use the area to build offices but luckily was saved and extensively restored to its former glory in 1993 when Andrew Lloyd Webber became co-owner of the theatre.
Visitors to the Adelphi often comment on its art deco design and if you are lucky enough to be able to visit this impressive theatre then the clean line design is best seen from the outside by the glazed window, from looking out of the window in the Dress Circle Bar or from the front of the two circles and side boxes.
Excel London wins £6m of events business
Excel London has won £6m of events business since being named as London’s first international convention centre (ICC) last October.
The wins will be worth an estimated £50m to the local economy from delegate spend, plus a further £50m of benefit from pending contracts.
ICC London Excel officially opens in May, and has confirmed event bookings up until 2015.
The venue’s expansion will bring an estimated £1.6bn in economic benefit to London by 2011.
Events booked at the venue include the European Conference on Optical Communications in 2013 and the European Federation of National Associations of Orthopaedics and Traumatology in 2014.
Excel London director of conferences and events James Rees said: “The sheer number and quality of events that ICC London Excel is attracting clearly illustrates why London and indeed the industry as a whole has needed an international convention centre.”
Academy Marquees
Academy Marquees offers an extensive and diverse range of products to cater for any event or occasion. By using an Academy Marquee, you have total control over your event – the size, layout, location and interior.
Not only can we provide the marquee, but we can also arrange or recommend caterers, florists, photographers, bands and a whole host of other services to create your perfect event.
We offer a comprehensive range of structures to suit events from intimate private functions to large commercial exhibitions.
Our structures can be erected on any surface and do not require any centre poles or guy ropes. Thanks to our innovative central heating systems, our marquees are suitable for use all-year round, regardless of the weather!
service and attention to your individual needs.
Whether you would like a brochure to look through, a quotation for a particular event or a site visit, just let us know and we will be happy to help. Even if you would just like to run your initial ideas by one of our team members we would love to hear from you.
As every event is unique, we encourage you to request a FREE appointment with one of our trained staff at your venue so we can discuss your ideas and talk about all the different options available.
So please don’t be shy, get in contact today.
Phone: 01276 64666
Fax: 01276 22698
Email: info@academy-marquees.co.uk
Address
34 Upper Park Road
Camberley
GU15 2EF
Registration Number: 4590690
VAT Registration Number: 807220168
London’s Olympic Venue Versus Wembley
Wembley hosted 35 events last year. Photograph: Tom Hevezi/AP
The financial pressures on Wembley could increase if the Olympic Stadium in Stratford is retained as an 80,000-capacity stadium following the games, the stadium’s chairman admitted yesterday.
David Bernstein, who took over as chairman of Wembley National Stadium Ltd last year, said there were only a maximum of 40 events a year that could fill a stadium of its size in London.
If the Olympic Stadium were to be retained as an 80,000-capacity venue, an idea that is again gaining ground, it could harm the future viability of both. In 2008, which Bernstein said was a “very good year” in terms of attracting major events, Wembley hosted 35 including sporting fixtures and pop concerts.
Appearing before the London Assembly’s economic development, culture, sport and tourism committee, Bernstein said it would be difficult to get many more than that and conceded that the Olympic Stadium would be a competitor for those 40 events, particularly if it remained at its current capacity.
The panel’s chair, Dee Doocey, said: “If there are only 40 events capable of filling stadia of that size and you then suddenly have just down the road another stadium of similar size, it would seem almost inevitable that one will lose out to the other.”
A fierce debate has raged over whether the Olympic stadium should stay at its full capacity following the games or be reduced to 55,000 or 28,000 seats.
The Olympics minister, Tessa Jowell, originally decided that it would be reduced to a 28,000-capacity athletics stadium but was forced to reconsider after the new Olympic legacy company chaired by Baroness Ford said it wanted to look afresh at the issue.
It is believed that the shadow sports minister, Hugh Robertson, is sympathetic to the idea of retaining the stadium at its full size if a profitable model can be found. Talks with prospective tenants including West Ham broke down but could yet be ressurected.
Ironically, one arm of the FA – the World Cup 2018 bid team – could be responsible for a decision that poses huge financial challenges for another. One of the factors driving the argument that the Olympic stadium should retain its full capacity is that those putting together’s London’s proposals for the 2018 bid want to include it as one of their chosen venues.
Bernstein, the former Manchester City chairman who took over from Michael Jeffries as chairman last year, said it would take five years before Wembley stopped being a drain on the FA’s finances.
Wembley made a loss of £23m in 2008 once depreciation, interest payments and tax were taken into account. Despite refinancing its loans, the operating company faces several years of onerous interest payments on the £757m stadium.
“We will be paying reducing but large interest payments for the next 15 to 20 years,” said Bernstein. “Our plans are to get to break even after interest and depreciation within the next five years.”
The continuing strain that Wembley places on the FA’s accounts has become more significant in the wake of the collapse of Setanta’s £150m broadcasting deal. The FA is hoping to conclude a replacement deal with the BBC for the remaining FA Cup rights but is likely to have to accept a significant drop in income.
To hire the conference rooms at the Olympic Venue in Future or the Conference and Events Room in Wembley go to London Conference Venues
